---
title: How Long Should a Marketing Video Be?
description: "Are you trying to get people to watch your video for longer? Spoiler alert: keep it short! This article will discuss video trends for your target viewer."
image: https://blog.vmgstudios.com/hubfs/_DSC1350.jpg
---
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# The Creative Toolkit for Marketers
## [How Long Should a Marketing Video Be?](https://blog.vmgstudios.com/marketing-video-length)
Chelsea Sassara
- [Tweet](https://twitter.com/share)
One important step in the decision-making process of producing video is figuring out how *long* your video should be. To find the right answer, first answer this: **how long are the videos *you* watch?**
Did you answer 2 minutes? 1 minute? 30 seconds? If you did, then you probably shouldn’t expect a consumer to spend more time than you would on a video. Simply put, keep it concise.
Video now makes up about [80% of all internet traffic](https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html). Producing video is a good investment, but it also means it’s imperative that you capture your audience’s attention within the first few seconds, otherwise they’ll scroll right on by.
## **Why Your Marketing Video Should be Short**
- Nearly two-thirds of consumers prefer video under [60 seconds.](https://animoto.com/blog/business/how-long-should-videos-be/)
- [60% of consumers surveyed](https://animoto.com/blog/business/how-long-should-videos-be/) say a video being too long would strongly deter them from watching it in the first place.
- [95%](https://info.wyzowl.com/state-of-video-marketing-2017-report) of consumers believe that a video should be less than 2 minutes long.
- The average attention span for an adult is just [8 seconds](https://time.com/3858309/attention-spans-goldfish/) (BTW, the attention span of a goldfish is 9 seconds).
## **Consider Your Video Viewer**
Like the beginning of this article says - keep it concise *when possible.* Put yourself in your consumer’s shoes and try to be mindful of the amount of time they’re willing to spend watching your video. In that short time, do your best to be attention-grabbing, informative, and to the point.
Now, some of you may be thinking “I don’t think my video can be condensed to just 1 or 2 minutes.” And that’s okay. If that *is* the case, here are 2 tips to make sure your target consumer still watches and retains your message.
1. Place the most important information at the beginning of the video.
- This is likely the easiest and most effective way to make sure your message is seen. As they say in journalism: don’t bury the lede.
2. Consider breaking up your long video into “chapters.”
- You can do so with simple graphics that indicate the transition into a new topic.
[READ: How to Make Demo Videos More Digestible](https://blog.vmgstudios.com/how-to-make-demo-marketing-videos-digestible)
## **Types of Video**
The length of your video is often determined by the *type* of video you’re producing. If it’s an internal training video for new employees, then the length isn’t necessarily a big obstacle to consider. If it’s a commercial for broadcast, then you have to conform to the 30 or 60-second parameters. Or if it’s a “how-to” video, the length depends on the number of steps and detail required to complete a specific task.
It’s important to think about cost, as well, when producing video. The longer the video, the more expensive it will be. If you’re operating on a tight budget, you’ll need to keep this in mind. You can read more about how much a video costs and the factors that dictate that price tag by [clicking here.](https://blog.vmgstudios.com/how-much-does-a-video-cost)
## **Social Media Videos**
When producing video, it’s also important to think about where it will live. Is it going on your website, in an email, or on social media? Thinking about its distribution can help determine the video’s length. When it comes to social media, consider the various platforms.
* *Instagram
- On a traditional post, the cut-off for a video is 1 minute.
- “Stories” are technically only 15 seconds long. However, a user can extend their content for as long as they want, the clips will just be uploaded in 15 second segments (and disappear after 24 hours)
- IG TV allows long-form content up to 1 hour
* *Facebook
- Facebook allows videos up to [4 hours long](https://www.facebook.com/facebookmedia/solutions/video).
- Facebook, which owns Instagram, also has a “stories” function, where clips up to 20-seconds long can be uploaded. And just like Instagram, those stories disappear after 24 hours.
* *YouTube
- For beginners, YouTube has a 15-minute time limit. Users who go through a [verification process](https://www.youtube.com/verify) can upload videos that are up to 12 hours long.
* *Twitter
- Users can upload videos up to [2 minutes and 20 seconds](https://help.twitter.com/en/using-twitter/media-studio-faqs) long.
* * LinkedIn
- “Native” videos can be up to 10 minutes long.
- LinkedIn video ads can be up to 30 minutes long.
## **Keeping Your Marketing Video Short**
Regardless of the length, produce video. Four years ago, Facebook CEO & founder Mark Zuckerberg said that 100 million hours of video are watched on the platform [*per day*](https://techcrunch.com/2016/01/27/facebook-earnings-q4-2015/?_ga=2.212329939.654453998.1564152510-773755605.1564152510)*.* And that was four years ago. People will watch. Keep it short when possible. Post it. Then repeat.
**Learn more about video by clicking the image below to download the free eBook: The Beginner's Guide to Video Production.**
**[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/6120577/4d464deb-a048-42ec-976c-42d2dcaaa398)**
Tags: Video length, Video production, Video trends, Marketing video, viewer retention
#### Written by Chelsea Sassara
Chelsea Sassara is a Content Manager at VMG Studios. Chelsea is an Emmy award-winning journalist with a background in local TV news. She loves to write, her dog & cat, the Pacific Northwest, and the Oregon Ducks.
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- [Video aspect ratio (1)](https://blog.vmgstudios.com/tag/video-aspect-ratio)
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- [Video budget (1)](https://blog.vmgstudios.com/tag/video-budget)
- [Video campaign (1)](https://blog.vmgstudios.com/tag/video-campaign)
- [Video editing (1)](https://blog.vmgstudios.com/tag/video-editing)
- [Video email (1)](https://blog.vmgstudios.com/tag/video-email)
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- [Video post-production (1)](https://blog.vmgstudios.com/tag/video-post-production)
- [Video producer (1)](https://blog.vmgstudios.com/tag/video-producer)
- [Video production catering (1)](https://blog.vmgstudios.com/tag/video-production-catering)
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- [Video production staff (1)](https://blog.vmgstudios.com/tag/video-production-staff)
- [Video script (1)](https://blog.vmgstudios.com/tag/video-script)
- [Video script writing tips (1)](https://blog.vmgstudios.com/tag/video-script-writing-tips)
- [Video set build (1)](https://blog.vmgstudios.com/tag/video-set-build)
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- [Video time (1)](https://blog.vmgstudios.com/tag/video-time)
- [Video title (1)](https://blog.vmgstudios.com/tag/video-title)
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- [WBE (1)](https://blog.vmgstudios.com/tag/wbe)
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- [animation design (1)](https://blog.vmgstudios.com/tag/animation-design)
- [body language (1)](https://blog.vmgstudios.com/tag/body-language)
- [camera operator (1)](https://blog.vmgstudios.com/tag/camera-operator)
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- [color (1)](https://blog.vmgstudios.com/tag/color)
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- [webinars (1)](https://blog.vmgstudios.com/tag/webinars)
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Copyright VMG Studios 2026 all rights reserved.
#### Greater Seattle Area
##### **VMG Studios Headquarters**
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13228 NE 20th Street, Suite 400,
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