---
title: How Much Does a Video Cost?
description: Are you wondering how much it'll cost to make a video for your business? This article breaks down the cost factors for both live-action and animation.
image: https://blog.vmgstudios.com/hubfs/VMG%20Studios%20Stunt%20School.png
---
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# The Creative Toolkit for Marketers
## [How Much Does a Video Cost?](https://blog.vmgstudios.com/how-much-does-a-video-cost)
Chelsea Sassara
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If you’re looking to produce video, the first question you’ll probably ask is: **how much does it cost?** It’s a valid question, but also a complicated one to answer.
The short answer is *it varies*. It all depends on the kind of video you’re looking for, the quality or level of production, and what’s required to create your video.
This article will address the factors that go into the cost of a video and will help illustrate the difference between a low-budget video and a high-budget video.
## How Much Does a Video Cost?
It’s safe to say, producing video is an investment, and an expensive one at that. Sticker shock is a normal first reaction.
Your video, whether live-action or animation (more on that shortly), can range anywhere between **$15,000 to more than $100,000.**
If *you* just experienced sticker shock, you’re not alone. So, let’s break it down.
## **Live-Action Video vs. Animation**
Now, you might be thinking, "I thought video meant live-action?" Actually, video comes in a variety of forms, but the two most common ones are [live-action and animation](https://blog.vmgstudios.com/live-action-vs.-animation). These are the two types of videos you will most likely be choosing between.
## **How Much Does an Animated Video Cost?**
On average, a one and a half minute to two-minute long [animated video](https://blog.vmgstudios.com/the-costs-of-different-types-of-animated-videos) can cost between **$15,000** and **$35,000.**
### **Cost Factors for an Animated Video**
## **How** M**uch Does a Live-Action Video Cost?**
There are [several different types of live-action video](https://blog.vmgstudios.com/cost-of-different-types-of-live-action-videos), so there are more contributing cost factors to consider. Here’s a look at the price range for some of the more common live-action videos.
- **Scripted narrative:** **$50,000 - $100,000+**
This kind of video comes in various forms including movies, TV shows, commercials, public service announcements, or corporate videos.
- **Interview case study:** **$17,000 - $28,000**
This kind of video could be a testimonial video with b-roll (supporting footage) shot at a single location such as a studio or place of business.
- **Documentary-style case study:** **$25,000 - $65,000**
While this is also interview-based, it’s more of a “day-in-the-life” based story meaning there are multiple shoot locations and longer shoot days to capture the on-screen subjects in real-life scenarios.
[**FREE DOWNLOAD: COST OF LIVE-ACTION VIDEOS PRICE GUIDE**](https://info.vmgstudios.com/cost-of-different-types-of-live-action-videos)
Keep in mind, depending on the type of live-action being produced, some of the categories listed below may not apply.
### **Cost Factors for Live-Action Videos**
## **Keeping Video Production Costs Down**
Bundling your deliverables is a cost-effective way to get more bang for your buck. If you can bundle your content such as scripts or style frames, your cost-per-video decreases. For example, in a live-action production, if you can pull several scripts together and create an optimized shot list, you may be able to shoot enough material for multiple videos in a single shoot. For animation, if you set a design style or create specific brand characters, you can re-purpose the assets in other videos.
You may now wonder if the people watching your video will even notice the difference between a lower budget video and a higher budget video. To see for yourself, below are some examples.
[**READ: HOW TO SHOOT AND PRODUCE A VIDEO ON A BUDGET**](https://blog.vmgstudios.com/how-to-produce-video-budget)
### **Low End Cost Animation Example**
The detail in design and complexity of the animation for this Amazon video is simple, making it a lower price point on the cost scale. Music and a voice-over add to the cost; however, the video is only 30 seconds long which brings the cost down.
### **High End Cost Animation Example**
This is an example of a complex animation that requires more time, detail, and planning. As you can see, characters are created and brought to life. A voice-over is included, as well as music. Another contributing factor to this being a more costly animation is the length: it taps in at more than 2 minutes long.
### **Low End Cost Live-Action Example**
This is an interview-based live-action video with supporting footage and music throughout. Since it’s interview-based, professional voice talent isn’t needed, which helps lower the cost. It’s also a relatively shorter video coming in at 1:15.
### **High End Cost Live-Action Example**
As you can see, this video is highly produced and includes professional casting, a voice-over, and music. This kind of video also requires more crew members to execute specific camera and lighting sequences.
## **Budgeting For Your Next Video Project**
Producing video is no easy, nor cheap, task and figuring out how much it costs depends on a long list of factors. However, if you think about all these factors ahead of time, such as whether the video is a live-action or animation, if professional casting is needed, and the number of shoot days, you can find ways to optimize your budget with the desired end result. While video is an investment, it’s an investment worth making in an ever-evolving media world.
**Learn more about video by clicking the image below to download the free eBook: The Beginner's Guide to Video Production.**
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/6120577/4d464deb-a048-42ec-976c-42d2dcaaa398)
Tags: Video production, Video Cost, Live-action video cost, Animated video cost
#### Written by Chelsea Sassara
Chelsea Sassara is a Content Manager at VMG Studios. Chelsea is an Emmy award-winning journalist with a background in local TV news. She loves to write, her dog & cat, the Pacific Northwest, and the Oregon Ducks.
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- [TimelessDesign (1)](https://blog.vmgstudios.com/tag/timelessdesign)
- [Traditional animation (1)](https://blog.vmgstudios.com/tag/traditional-animation)
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- [Vertical video (1)](https://blog.vmgstudios.com/tag/vertical-video)
- [Video aspect ratio (1)](https://blog.vmgstudios.com/tag/video-aspect-ratio)
- [Video audience (1)](https://blog.vmgstudios.com/tag/video-audience)
- [Video budget (1)](https://blog.vmgstudios.com/tag/video-budget)
- [Video campaign (1)](https://blog.vmgstudios.com/tag/video-campaign)
- [Video editing (1)](https://blog.vmgstudios.com/tag/video-editing)
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- [Video post-production (1)](https://blog.vmgstudios.com/tag/video-post-production)
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- [Video production staff (1)](https://blog.vmgstudios.com/tag/video-production-staff)
- [Video script (1)](https://blog.vmgstudios.com/tag/video-script)
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- [Video set build (1)](https://blog.vmgstudios.com/tag/video-set-build)
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- [Video time (1)](https://blog.vmgstudios.com/tag/video-time)
- [Video title (1)](https://blog.vmgstudios.com/tag/video-title)
- [Virtual event (1)](https://blog.vmgstudios.com/tag/virtual-event)
- [Virtual event presentation (1)](https://blog.vmgstudios.com/tag/virtual-event-presentation)
- [Virtual events marketing (1)](https://blog.vmgstudios.com/tag/virtual-events-marketing)
- [Voice-over cost (1)](https://blog.vmgstudios.com/tag/voice-over-cost)
- [WBE (1)](https://blog.vmgstudios.com/tag/wbe)
- [WBE CEO (1)](https://blog.vmgstudios.com/tag/wbe-ceo)
- [WE USA (1)](https://blog.vmgstudios.com/tag/we-usa)
- [Website design (1)](https://blog.vmgstudios.com/tag/website-design)
- [Women-owned (1)](https://blog.vmgstudios.com/tag/women-owned)
- [Writing tips (1)](https://blog.vmgstudios.com/tag/writing-tips)
- [Young Bankers Club (1)](https://blog.vmgstudios.com/tag/young-bankers-club)
- [actor (1)](https://blog.vmgstudios.com/tag/actor)
- [animation cost (1)](https://blog.vmgstudios.com/tag/animation-cost)
- [animation design (1)](https://blog.vmgstudios.com/tag/animation-design)
- [body language (1)](https://blog.vmgstudios.com/tag/body-language)
- [camera operator (1)](https://blog.vmgstudios.com/tag/camera-operator)
- [cinematographer (1)](https://blog.vmgstudios.com/tag/cinematographer)
- [color (1)](https://blog.vmgstudios.com/tag/color)
- [color grading (1)](https://blog.vmgstudios.com/tag/color-grading)
- [company culture video (1)](https://blog.vmgstudios.com/tag/company-culture-video)
- [customer case study (1)](https://blog.vmgstudios.com/tag/customer-case-study)
- [customer videos (1)](https://blog.vmgstudios.com/tag/customer-videos)
- [cute in marketing (1)](https://blog.vmgstudios.com/tag/cute-in-marketing)
- [director of photography (1)](https://blog.vmgstudios.com/tag/director-of-photography)
- [e-commerce (1)](https://blog.vmgstudios.com/tag/e-commerce)
- [ecommerce (1)](https://blog.vmgstudios.com/tag/ecommerce)
- [ecommerce video (1)](https://blog.vmgstudios.com/tag/ecommerce-video)
- [educational content (1)](https://blog.vmgstudios.com/tag/educational-content)
- [educational videos (1)](https://blog.vmgstudios.com/tag/educational-videos)
- [event video (1)](https://blog.vmgstudios.com/tag/event-video)
- [interactive videos (1)](https://blog.vmgstudios.com/tag/interactive-videos)
- [live conferences (1)](https://blog.vmgstudios.com/tag/live-conferences)
- [live-streaming (1)](https://blog.vmgstudios.com/tag/live-streaming)
- [meet-the-team video (1)](https://blog.vmgstudios.com/tag/meet-the-team-video)
- [mood boards (1)](https://blog.vmgstudios.com/tag/mood-boards)
- [non-professional talent (1)](https://blog.vmgstudios.com/tag/non-professional-talent)
- [online shopping (1)](https://blog.vmgstudios.com/tag/online-shopping)
- [podcasting (1)](https://blog.vmgstudios.com/tag/podcasting)
- [production nightmares (1)](https://blog.vmgstudios.com/tag/production-nightmares)
- [professional talent (1)](https://blog.vmgstudios.com/tag/professional-talent)
- [professional voice talent (1)](https://blog.vmgstudios.com/tag/professional-voice-talent)
- [radio advertisement (1)](https://blog.vmgstudios.com/tag/radio-advertisement)
- [remote conferences (1)](https://blog.vmgstudios.com/tag/remote-conferences)
- [remote events (1)](https://blog.vmgstudios.com/tag/remote-events)
- [special effects (1)](https://blog.vmgstudios.com/tag/special-effects)
- [storyboards (1)](https://blog.vmgstudios.com/tag/storyboards)
- [style frames (1)](https://blog.vmgstudios.com/tag/style-frames)
- [tech company (1)](https://blog.vmgstudios.com/tag/tech-company)
- [tech company brand (1)](https://blog.vmgstudios.com/tag/tech-company-brand)
- [threads (1)](https://blog.vmgstudios.com/tag/threads)
- [video audio (1)](https://blog.vmgstudios.com/tag/video-audio)
- [video equipment (1)](https://blog.vmgstudios.com/tag/video-equipment)
- [videographer (1)](https://blog.vmgstudios.com/tag/videographer)
- [viewer retention (1)](https://blog.vmgstudios.com/tag/viewer-retention)
- [vlog (1)](https://blog.vmgstudios.com/tag/vlog)
- [voice actor (1)](https://blog.vmgstudios.com/tag/voice-actor)
- [voice-over artist (1)](https://blog.vmgstudios.com/tag/voice-over-artist)
- [voice-over recording (1)](https://blog.vmgstudios.com/tag/voice-over-recording)
- [webinar (1)](https://blog.vmgstudios.com/tag/webinar)
- [webinars (1)](https://blog.vmgstudios.com/tag/webinars)
see all
- [tel:123123123123](tel:123123123123)
-
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-
Copyright VMG Studios 2026 all rights reserved.
#### Greater Seattle Area
##### **VMG Studios Headquarters**
(425) 457-7100
13228 NE 20th Street, Suite 400,
Bellevue WA 98005
- 
- 
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